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Innovation Close Up. Pioneering achievements at Daimler have always started with attention to detail. That's a tradition at Daimler – and has been for 125 years. In this annual report, we therefore present the topic of innovation from a new perspective.
The year 2010 developed more favorably than expected for Daimler. Unit sales by all divisions increased by strong double-digit rates. Revenue grew by 24% to EUR 97.8 billion and operating result (EBIT) reached EUR 7.3 billion (2009: EBIT of minus EUR 1.5 billion). We anticipate a generally positive development of business in the year 2011.
All of Daimler’s divisions profited from the global economic upswing and from their attractive product ranges. In terms of unit sales and revenue, mainly double-digit growth rates were achieved. We were able to further improve our market position in many product areas.
Daimler is committed to the principle of sustainability and has a holistic view of this issue. So for us, economic, social and ecological responsibility are inseparable from each other.
Daimler’s Board of Management and Supervisory Board are committed to the principles of good corporate governance. All of our activities are based on the principles of responsible, transparent and sustainable management and supervision.
The Consolidated Financial Statements presented as follows have been prepared in accordance with the International Financial Reporting Standards (IFRS). They also include additional requirements set forth in Section 315a(1) of the German Commercial Code (HGB).
Management Report > Profitability > Employment
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